When picking a fashion designer to propose a lighting design for a boutique, I immediately thought of Valentin Yudashkin. I was really captivated by the contrast and linery of his designs. There was something organic, yet mythical about them. The collections share similar feelings as fairy tales, fables and magical. It has a sense of elegance and a bond between man and nature. Pattern and Reflection. By eliminating some of the textural elements and color while focusing and varying light and shadow, the dramatic theatre effect is still present, yet the attention immediately falls towards the clothing.
The space would have reflective surfaces, to allow gradual transfer of light, while the overall interior and furniture are minimalistic, making the collection its emphasis. The boutique would have a clean, dark and elegant look. The partitions are to be outlined and patterned with traditional design, hinting on the inspirations for collections and lit up from the ceiling, bringing a warm, soft glow which can be adjusted to fit every season.
The experience that I’m trying to achieve with light is rather dramatic, in reference to theater and expense as well as accents, pointing and emphasizing the collection and cultural aspects. The light serves as a guide for the eye, moving through the dark forrest. The goal is to cause curiosity and focus strictly on the product, minimizing distractions through light and interior.